Posts tagged Apple
Leaked Recording: Inside Apple’s Global War on Leakers

This is super interesting stuff. William Turton from The Outline :

 "A recording of an internal briefing at Apple earlier this month obtained by The Outline sheds new light on how far the most valuable company in the world will go to prevent leaks about new products.

"The briefing, titled “Stopping Leakers - Keeping Confidential at Apple,” was led by Director of Global Security David Rice, Director of Worldwide Investigations Lee Freedman, and Jenny Hubbert, who works on the Global Security communications and training team."

Read on The Outline 

Header image from The Outline.

DailyTimothy BuckApple
Scott Forestall and Original Team Members Discuss Creating the First iPhone

Last night, the Computer History Museum held an event about the creation of the iPhone. 

John Markoff, a museum historian, spends the first hour moderating a discussion with original iPhone team members Hugo Fiennes, Nitin Ganatra and Scott Herz. Beginning at 1h07, John interviews Scott Forestall about his role in the iPhone.

Both parts of the video are full of incredible insider stories and well worth your time.

Header image from John Markoff on Medium.

DailyTimothy BuckApple
Apple has Poached 2 Sony TV Execs

Apple is hiring two top TV content executives away from Sony. This move makes a whole lot of sense, if Apple is serious about growing their original content arm beyond the handful of music-related shows they offer in Apple Music.

Peter Kafka reporting for Recode:

"For years, Hollywood has heard rumors that Apple might want to make its own TV shows and movies. Here’s a sign that Apple might indeed be serious about this stuff: It has hired Jamie Erlicht and Zack Van Amburg, two of Sony’s top TV executives, to run video programming, a new job at Apple.

"Both men are longtime Sony veterans, who have helped make some of TV’s best-known and most popular shows, including AMC’s “Breaking Bad” and ABC’s “Shark Tank.” At Sony, they jointly held the title of president; at Apple, they’ll report to media boss Eddy Cue."

Read on Recode.

Reviewers Love the iPad Pro 10.5

Reviews of the 10.5 inch iPad Pro started coming out this week, and they've been incredibly positive.

Dieter Bohn, writing for The Verge, said "the iPad Pro 10.5 is so good it’s basically showing off," and Chris Velazco describes the iPad as "where execution and ambition meet" in his review for Engadget.

John Gruber wrote, "I’ve spent the last week using a new 10.5-inch iPad Pro, and this is, in many ways, the easiest product review I’ve ever written. There are several significant improvements to the hardware, and no tradeoffs or downsides. There is no 'but'."

It appears the new hardware paired with the massive productivity updates announced for iOS 11 are a compelling match. This leaves me with some questions:

  • Will the iPad return to growth this quarter? or next?
  • Will more productive/powerful iPads cannibalize sales from the Mac line?
  • Will Apple continue to focus on iPad software? or will they "take a year off" like they did with iOS 10?

Header image from The Verge.

DailyTimothy BuckApple
Tim Cook Says Apple Focused on Autonomous Systems in Cars Push

We've known about Apple's significant investments in self-driving cars for a while now, but the company has not clearly stated what there intentions are up to this point.

Alex Webb and Emily Chang reporting for Bloomberg:

"After years toiling away in secret on a car project, Apple Inc. Chief Executive Officer Tim Cook has for the first time elaborated on the company’s plans in the automotive market.

"'We’re focusing on autonomous systems,' Cook said in a June 5 interview on Bloomberg Television that amounted to his most detailed comments yet on Apple’s automotive plans. 'It’s a core technology that we view as very important.” He likened the effort to “the mother of all AI projects,' saying it’s 'probably one of the most difficult AI projects to work on.'”

His statements are still quite broad, but Cook is setting expectations for a serious product push in "autonomous systems" in coming year.

Read on Bloomberg.

iMac 2017 first look: perspectives from a pro video editor

Vjeran Pavic writing for The Verge:

"Apple just wrapped up one of the most hardware-focused software conferences ever. Aside from updating existing products like the MacBook with new Kaby Lake processors, and announcing the new Siri-enabled HomePod speaker, Apple decided to use WWDC to please its pro users with new iMac and iMac Pro desktop computers.

The new iMac Pro won’t ship until December, but the speed-bumped iMacs are something pro users can buy today. It's been a while since we've upgraded the iMacs in our offices, and we're currently in the midst of a switch over to 4K video editing. Combine those two factors and you can guess that we spend a lot of time staring at progress bars.

So in the short time we had, we wanted to focus on the performance of one of the updated iMacs and see how it handles 4K video editing. I set one up at my normal workstation at The Verge just a couple days ago, and have been editing 4K video (and large photo files) since then. And the difference in performance has been instantly evident."

Read on The Verge.