Building a Design Team and Cross-functionally Developing a Design System


We’ve built After YgreneNext had shown

Sold the idea of a design system to unify our approach to digital across marketing website, onboarding process, marketing and operational emails, property owner accounts, contractor portal and more.


I hired a team of designers through Toptal.

Worked with digital marketing team and branding team to define UX-infused digital design guidelines.

Built out design system in sketch using Abstract to manage files among the design team.

Built out illustration system using

Systematically applying the design system to new digital marketing materials and the property owner experience first. Once it has been fully applied an optimized as an end to end property owner digital experience, we will implement and optimize iterations of this design system for our contractor experiences across the web, iOS and Android.