Why Google is Suddenly Obsessed with Your Photos

Victor Luckerson writing for The Ringer:

"Google tends to throw lots of ideas at the wall, and then harvest the data from what sticks. Right now the company is feasting on photos and videos being uploaded through its surprisingly popular app Google Photos. The cloud-storage service, salvaged from the husk of the struggling social network Google+ in 2015, now has 500 million monthly active users adding 1.2 billion photos per day. It’s on a growth trajectory to ascend to the vaunted billion-user club with essential products such as YouTube, Gmail, and Chrome."

Victor goes on to explain that it's all about data. Google wants your data. Having access to as much of your data as possible has become a chief goal of the company. This is why Google has created a feature-rich tool like Google Photos and made it free.

This has been true of ad-based businesses like Google and Facebook from the beginning, and it will continue. 

In his closing paragraph, Victor gets to what this means moving forward.

"Tech leaders are fond of saying we’re in the 'early days' of whatever new innovation they’re showcasing. We’re also in the early days of them figuring out how to make money off of it. A photo album used to be a photo album. Now it’s a searchable database that is self-aware enough to infer human relationships. What will it be tomorrow, and who will pay for it? That’s the question to ask whenever Google or one of its peers shows off a new, too-good-to-be-free product. 'Sergey Brin says that Google wants to be the third half of your brain,' Domingos says. 'But now think about it: Do you really want the third half of your brain to make a living by showing you ads? I don’t.'”

Read on The Ringer.

Header image from The Ringer.