Why ARKit is Better than the Alternatives and More

One: How the Web Became Unreadable

"It’s been getting harder for me to read things on my phone and my laptop. I’ve caught myself squinting and holding the screen closer to my face. I’ve worried that my eyesight is starting to go. These hurdles have made me grumpier over time, but what pushed me over the edge was when Google’s App Engine console — a page that, as a developer, I use daily — changed its text from legible to illegible. Text that was once crisp and dark was suddenly lightened to a pallid gray. Though age has indeed taken its toll on my eyesight, it turns out that I was suffering from a design trend."

Kevin Marks, Wired


Two: Why is ARKit better than the alternatives?

"Apple’s announcement of ARKit at the recent WWDC has had a huge impact on the Augmented Reality eco-system. Developers are finding that for the first time a robust and (with IOS11) widely available AR SDK “just works” for their apps. There’s no need to fiddle around with markers or initialization or depth cameras or proprietary creation tools. Unsurprisingly this has led to a boom in demos (follow @madewitharkit on twitter for the latest). However most developers don’t know how ARKit works, or why it works better than other SDKs. Looking “under the hood” of ARKit will help us understand the limits of ARKit today, what is still needed & why, and help predict when similar capabilities will be available on Android and Head Mount Displays (either VR or AR)."

Matt Miesnieks, Super Ventures ...


Three: Apple and the Oak Tree

"On October 5, 1999, Steve Jobs introduced the iMac DV and a new application called iMovie, declaring:

We think this is going to be the next big thing. Desktop video…which we think is going to be as big as desktop publishing was.

The problem is that “the next big thing” had already arrived: four months earlier Shawn Fanning and Sean Parker had released an app called Napster; I can personally attest that, by the time Jobs introduced the iMac, the music-sharing app had swept over university networks in particular."

Ben Thompson, Stratechery


Four: Apple Redefining 'Winner Take All'

"Hard as it may be to believe, Apple is just a few weeks away from the sixth anniversary of Tim Cook taking over as CEO of the company. Often criticized as lacking vision or being responsible for some shortcoming in Apple ‘s technology and strategy, the Cook era instead looks to be on its way to the stuff of business legend. During Cook’s tenure, Apple stock has nearly tripled in value and the company’s market cap stands at $819 billion — $170 billion more than second-place Alphabet and about that far from the $1 trillion mark. But the most impressive thing about Apple’s position under Cook isn’t a particular financial milestone; instead, it’s that the company is basically winning in every segment it competes in."

Mark Rogowsky, Forbes


Five: How Two Brothers Turned Seven Lines of Code Into a $9.2 Billion Startup

"Every day, Americans spend about $1.2 billion online. That figure has roughly doubled in the past five years, according to the Department of Commerce, and it’s likely to double again in the next five as the internet continues to devour traditional retail. So it might come as a surprise that the web’s financial infrastructure is old and slow. For years, the explosive growth of e-commerce has outpaced the underlying technology; companies wanting to set up shop have had to go to a bank, a payment processor, and “gateways” that handle connections between the two. This takes weeks, lots of people, and fee after fee. Much of the software that processes the trans­actions is decades old, and the more modern bits are written by banks, credit card companies, and financial middlemen, none of whom are exactly winning ­hackathons for elegant coding."

Ashlee Vance, Bloomberg Businessweek


Bonus: #barkweek


I want to make #FiveForFriday better every week. If you have any suggested links, think of a better way to present them or want to chat about a topic, reach out to me on Twitter—@TimothyBuckSF. I'd love to hear from you.

Photo by Mingwei Li on Unsplash