What's the Point of Amazon Go?
Amazon Go has officially opened in Seattle. It's a physical store that takes the next step in retail automation—allowing customers to scan their phone as they walk in, pick up any items they want and walk out without getting in line to pay. It works with a massive array of sensors and cameras (displayed below) that track your movement, know what you pick up and charge you for what you take with you.
As I read about Amazon Go over the last few days, I kept running into tweets and articles suggesting Amazon Go might just be a novelty store, a one-off. But that doesn't make sense. I believe Amazon is in the early stages of something much bigger, and Ben Thompson offers a strong argument for that being the case.
Header image from The New York Times