Twitter Tries Change, Apple Music's Long Game and More

One: Change is hard, even in Silicon Valley

"After ten years of limiting its tweets to 140 characters (a limit imposed due to the limitations of old school SMS systems), Twitter decided it was time to experiment with the character limit and change it to 280 characters as a trial for some of its users. I am not sure why 280, but it is not going to keep me awake at night. Apparently it did get a lot of people hot-and-bothered. Like Dave Pell (of NextDraft)..."

Om Malik,


Two: Apple Music's Long Game

“I don’t believe that what exists right now is enough.” Jimmy Iovine, who runs Apple Music -- originally Beats, the music service and electronics business that he and co-founder Dr. Dre sold to Apple for $3 billion in 2014 -- is on a tear about the deficiencies of streaming services, ­including his own. Sitting on a couch in his sunny office at Apple’s Los Angeles ­headquarters, he admits he wouldn’t be here if he weren’t “extremely” optimistic: “I believe we’re in the right place, we have the right people and the right attitude to not settle for what exists right now.” But ultimately? “Just because we’re adding millions of subscribers and the old catalog numbers are going up, that’s not the trick. That’s just not going to hold.”

Hannah Karp, Billboard


Three: How to think about Facebook & its Algorithm

"The recent debate about Facebook’s impact on politics and being easily manipulated by others (Russians for example) has resulted in a lot of outrage. Increasingly, when I think about Facebook and it’s algorithm, I use the following questions as my framework.1. Algorithms are simple and mostly dumb, and that is why they are easily gamed..."

Om Malik,


Four: Anti-Perks

"Last year I started managing our Oakland office, in addition talking to our members and helping to grow our team. While getting started, I took some time to think about Even’s attitude toward perks, why it works for us, and how we can continue doing what’s working."

Vincent Lofranco, Even


Five: Amazon Matures its Echo Lineup

"Amazon on Wednesday held an event to update and expand its Echo lineup, and in the process demonstrated how the product line is maturing. There are more products, but they’re also more clearly targeted at specific segments of the market, while still undercutting pretty much all major competitors on price. Amazon clearly isn’t ready to cede the market to Google, Apple, or anyone else likely to enter in the near future."

Jan Dawson, Tech.pinions

Five for FridayTimothy Buck