Truly Driverless Taxis in Phoenix, the Facebook Scandal, Spike Jonze's Apple Ad and More

One: Alphabet Launches the First Taxi Service With No Human Drivers

"For almost a decade, self-driving cars have graced public roads -- but always with a person behind the wheel. Now Waymo is yanking the driver.

"The autonomous car unit of Google parent Alphabet Inc. said on Tuesday it will soon start chauffeuring people in minivans without “safety drivers,” staffers that man the steering wheel. Waymo is doing so in a limited region of Phoenix, where it is running a pilot program with volunteer passengers. The move, a first for any company, is a major milestone for the internet giant’s bid to lead the crowded pack trying to commercialize driverless technology."

Mark Bergen, Bloomberg Technology

 

Two: This Look Inside Spike Jonze’s Apple Ad Is as Fascinating as the Film Itself

This is really incredible. I definitely thought the ad was made primarily with CG, but they used

"Apple’s short film “Welcome Home,” directed by Spike Jonze and starring FKA twigs as a beleaguered city dweller whose drab apartment becomes a colorful, shape-shifting oasis thanks to her HomePod device, is easily one of 2018’s most captivating ads so far.

"Now, we get a behind-the-scenes look at the film, which not only answers all of our questions about how it was made—it might just be the most engaging, comprehensive and flat-out best BTS video we’ve seen for an advertisement."

Tim Nudd, Adweek

 

Three: The Facebook Brand

Ben Thompson wrote the best explanation of the past week's Facebook scandal that I've seen up to this point. He's thoughtful and informed in this article. Definitely check it out.

 
  Om

Four: An UnSocial Life

"Dave Morrow, an aeronautical engineer, turned landscape photographer, decided that he had enough of social media. That was in 2017. At that time, Morrow had 500,000 followers Facebook and 15,000 followers on Instagram. I am one of them because I love his approach to landscape photography. In a video that he shared on YouTube, he noted..."

Om Malik

 

Five: Your Work is Starstuff

"I spent the last month doing some work — good work — on a GitHub project that is now being killed. The solution we came up with is well loved, but as it turns out, it isn’t solving a real problem, and it wouldn’t be worth the effort it’d take to materialize it. Better one month wasted than four, right?

"So there goes a month of work that I’d be proud to have in my portfolio someday, but now… go figure. Who can feel good about showcasing designs that never saw the light of day? How can you point at that work and say “this was a success story?” It’s a real punch to the gut, especially when you were proud of the work.

"This isn’t the first time this has happened, and though I hope it’s the last, let’s be real: it’s probably not."

Joel Califa