Josh Constine reporting for TechCrunch:
"Today Instagram Stories adds a more subtle and mature but error-prone copycat of Snapchat’s beloved augmented reality selfie filters. The eight initial “face filters,” as Instagram calls them, work exactly like Snapchat, and let you add virtual koala ears, nerd glasses, a butterfly crown or wrinkle-smooth makeup to yourself and friends in photos or videos."
Facebook's decision to blatantly copy Snapchat with Instagram Stories has proven successful up to this point, and I expect Face Filters will make them even more so. Facebook is taking advantage of the network effect and the superior size of their current networks (Facebook and Instagram).
Header image from TechCrunch.