Snap may finally have a good answer to the Facebook question

Facebook dwarfs all of its competitors, but snap still has some leverage with advertisers. 

Karissa Bell writing for Mashable:

"A new report out today from App Annie, based on usage during the final quarter of 2016, found that 35 percent of Snapchat's daily users in the U.S don't use Facebook "on any given" day. In other words: a decent chunk of Snapchat's daily active users in the U.S. aren't on Facebook every day.  It's not just the notoriously-uncool-with-teens Facebook, either. Snapchat also bests Instagram, Facebook Messenger, YouTube and WhatsApp, according to App Annie."

Read on Mashable. 

Snapchat Audience Exclusivity Chart

Header image from Mashable.