Google Lens Turns Your Camera Into a Search Box
David Pierce writing for Wired:
"Google is remaking itself as an AI company, a virtual assistant company, a classroom-tools company, a VR company, and a gadget maker, but it’s still primarily a search company. And today at Google I/O, its annual gathering of developers, CEO Sundar Pichai announced a new product called Google Lens that amounts to an entirely new way of searching the internet: through your camera.
"Lens is essentially image search in reverse: you take a picture, Google figures out what’s in it. This AI-powered computer vision has been around for some time, but Lens takes it much further. If you take a photo of a restaurant, Lens can do more than just say “it’s a restaurant,” which you know, or “it’s called Golden Corral,” which you also know. It can automatically find you the hours, or call up the menu, or see if there’s a table open tonight. If you take a picture of a flower, rather than getting unneeded confirmation of its flower-ness, you’ll learn that it’s an Elatior Begonia, and that it really needs indirect, bright light to survive. It’s a full-fledged search engine, starting with your camera instead of a text box."
This is a great example of Google taking advantage of their huge amounts of data to create impressive technology and customer value. It’s the primary way that they differentiating themselves from Apple.
Header image from Wired.