Apple's iPhone X Event
"If you total up the energy spent debating the merits and demerits of the Apple iPhone X event and various devices announced today, odds are that you could actually power another keynote, one where the basic question is why: why does the iPhone X matter? Why it’s even possible and where it could lead us – and why Apple is best positioned to lead us there. The answer is as obvious as what you would expect Jony Ive to say in one of the promotional videos for a new device: the ability to marry design, user experience, software and hardware. And the silicon. Every single event leaves me more in awe of Apple’s semiconductor group – and what they seem to achieve with each passing year."
This is a really solid overview of the full event (not just the iPhone X portion).
"Ben Bajarin shares his experience at Apple’s fall event as they launched not only many new tech products but the Steve Jobs theater."
"It’s tempting — and easy — to be cynical about the richest company in the world beginning its annual unveiling of new products with what effectively amounted to a promotional video for a building custom-built at enormous expense for said unveiling, set to the soundtrack of John Lennon singing “All You Need is Love”."
Ben Thompson, Stratechery
Bonus: iPhone X Humor
This is paid content, but it's quite insightful and worth a read.
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Photo from iPhone X Press Kit