Apple Music on Track to Overtake Spotify in U.S. Subscribers

Spotify has a clear lead in worldwide paid subscribers, but they're losing their advantage in their largest market, the U.S. This was a huge surprise to me! Anne Steele at the Wall Street Journal reports:

Apple’s subscriber-account base in the U.S. has been growing about 5% monthly, versus Spotify’s 2% clip, according to the people familiar with the numbers. Assuming those growth rates continue, Apple will overtake Spotify in accounts this summer.
— Anne Steele, WSJ

It gets even more interesting:

By one standard, Apple Music has already passed Spotify. Including people who are still in free or deeply discounted trial periods leading up to paid subscription, Apple Music has a slight edge on Spotify in the U.S., according to one of the people familiar with the figures.

Apple Music has three to four times the number of such trial users as Spotify, according to this person, in part because it doesn’t offer a free tier. Also, all Apple Music subscribers are entered automatically into a free initial three-month period. Excluding those trial users, Spotify is ahead, but by a small amount—and that gap is closing.
— Anne Steele, WSJ

Neither company is making a profit from their millions of subscribers. This makes me believe Apple Music will likely win the music streaming battle in the long run.

Read full article.

Photo by Ben Kolde on Unsplash

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