Apple Developing AI Chip!

Mark Gurman reporting for Bloomberg Technology:

"Apple Inc. got an early start in artificial intelligence software with the 2011 introduction of Siri, a tool that lets users operate their smartphones with voice commands.

"Now the electronics giant is bringing artificial intelligence to chips.

"Apple is working on a processor devoted specifically to AI-related tasks, according to a person familiar with the matter. The chip, known internally as the Apple Neural Engine, would improve the way the company’s devices handle tasks that would otherwise require human intelligence -- such as facial recognition and speech recognition, said the person, who requested anonymity discussing a product that hasn’t been made public. Apple declined to comment."

This is some truly encouraging news about Apple's AI efforts. Chip design is a clear core competency and competitive advantage for Apple. Because of that, I (and many others) have assumed they'd take this step in AI, but we'd heard no news supporting those assumptions until now.

Read on Bloomberg.

Header image from Unsplash.

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