Apple and Global Accessibility Awareness Day 2017

My friend Steven Aquino, an authority in accessibility tech, wrote yesterday:

"Today is Global Accessibility Awareness Day (GAAD). Now in its sixth year, celebrated the third Thursday in May, GAAD seeks to “get everyone talking, thinking and learning about digital (web, software, mobile, etc.) access/inclusion and people with different disabilities.” The accessibility community helps spread the word about GAAD on social media, most prominently on Twitter, to raise awareness of the importance of accessibility and how it empowers people. 

"For its part, Apple is actively participating in spreading the word about Global Accessibility Awareness Day and accessibility in technology. To help celebrate GAAD this year, Apple is doing a number of things to show how its products foster inclusion and empowerment for people of all ages and abilities. Supporting the accessibility community has long been a core value of the company, and these initiatives are proof they remain steadfastly committed to this crucial area."

Apple took four steps in celebrating GAAD, according to Steven.

  1. Apple released the ‘Designed for Everyone’ video series.
  2. Tim Cook participated in accessibility interviews.

  3. The App Store team refreshed accessibility-oriented collections.

  4. Yesterday, Apple held accessibility sessions at retail locations.

Apple's accessibility efforts are not an afterthought. They are well thought out and well funded. This is unique among technology companies, and these efforts have changed countless lives. 

If you have a few minutes, take the time to watch the ‘Designed for Everyone’ video series

Read the rest of Steven's analysis.

Header image from MacStories.